Know where you stand
Revenue, workload and output reported from the work itself — because the booking, the advert and the article are already in the system, nobody has to keep a second set of numbers to answer how the month is going.
What you can see
What the advertising earned
Revenue by sales rep, by client, by masthead and by campaign. Because bookings are the record of the sale rather than a note against an advert, the numbers are the numbers — not a spreadsheet somebody maintains alongside.
Whether print and digital are read together
Web campaigns report impressions and clicks against the same booking that carries the revenue, so an advertiser’s print and online performance sit on one line instead of in two systems.
What the design team is carrying
Jobs by designer and by status — what is waiting to be set, what is in progress, what is sitting with a client. The queue you can see is the queue that exists.
How long things actually take
Turnaround from booking to approved artwork, and how many proof rounds it took to get there. Useful for staffing, and for the conversation with a client who always wants three revisions.
What the newsroom produced
Output by author and by section, and what is sitting unpublished. Not a productivity score — a picture of where the coverage is going and where it is thin.
Filtered to the question you asked
Every report narrows by date, masthead, rep, designer or campaign, so a group can look at one title or all of them without exporting anything.
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